Dec 18, 2012

Instagramageddon

Along with the world ending this week (give or take a few years) according to the Mayan calendar, you can now harken the death bells for one of the most previously beloved little apps of all time, Instagram. Instagram did a lot of things right on their rise to the top. Not just a cute camera app with cool little filters, Instagram was a community. Aye mateys, it was to the lament of all the tight jeans clad hipsters who got the community going and had to deem it uncool once it was purchased by Facebook for more than the New York Times was worth. Whatever. Every pirate needs his treasure, and the Instagram startup founders made something great and got their booty. They focused mostly on mobile. The browser site was mostly just for users to log in and manage more complicated settings and such. Like deleting your account forever. Let’s be honest, did anyone think Facebook was going to put Instagram in a glass case and let it age gracefully? The rub right now that has all ye scurvy lads screaming mutiny has to do with the new Terms of Service. Insiders say Instagram will let you retain rights to all of your content (photos, comments, and most creepy of all, the geolocation data embedded in your images), but you also must surrender to them unrestricted licenses to use all your content as they see fit. They means Facebook. We already do that anyway, right? Maybe, but this is different.

Say you don’t want to play their game anymore, what do you do?

There is an article getting shared like shingles on how to kill your account here on Wired. But what if you want to to remove all your photos and data, but retain your username? There is a workaround how-to posted on Tentblogger’s site that makes a lot of sense. You get to keep all your photos and back them up via Instaport, then contrary to what the Wired article says, you can quickly re-register your original username, and start stalking your friends again. One note, if you use Instaport, consider dropping them a donation via paypal. I’ll bet their servers are going to get expensive in the next few weeks!

Arrrrrg!

North Dakota, You Are Certainly Legendary Now.

Troy T. over at Travel 2.0 picked up on this late last week and wrote a post about it. Apparently, this ad was floating around the interwebs last week, and at first I thought it had to have been a joke. Perhaps an art director and a copy writer had just lost a pitch, and thought they’d build a portfolio piece around making fun of the account that wasn’t to be. Turns out, it was a real ad in a campaign, and became an internet sensation. This ad was wrong on so many levels, but look at the bright side. The North Dakota PR agency must be earning their fees right now. Whatever happens in Fargo, never really happened.

Horrible North Dakota Tourism Ad

Which one of you Brokebacks is getting lucky tonight?

Questions About Blog Content Strategies

Ahoy mateys. It’s been awhile since the captain has been on deck and behind the wheel. When I am not wearing the eye patch, I have been busy running a new start-up digital marketing firm called Rally Interactive LLC, and business has been, well, a treasure trove of projects to work on. Which leads me to a question I want to throw out there for my one or two followers of this blog. I am not looking for right or wrong type answers, but I’d like to know what works for you. Here’s the spin: We are busy rebuilding a business-to-consumer site for a well-known outdoor apparel brand. Part of their ongoing content marketing strategy involves a healthy amount of blogging, which they are good at. The crux of the decision that needs to be made is this: should the blog live within the main consumer site for SEO purposes, or is there value in breaking it out and having it live on its own domain? Tell me what you think in the comments section.

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